Privacy Policy

Last updated: May 14, 2026

Short version PPC Operator Tools does not require an account, collect personal information, or store any data you enter into the tools. We use Google Analytics to understand how the site is used. That's it.

Who We Are

PPC Operator Tools ("we," "our," "the site") is a free collection of Google Ads tools and educational resources built and operated by Blake Sherman. The site is available at ppcoperatortools.netlify.app.

Information We Collect

What we do not collect: We do not collect your name, email address, or any other personal information. We do not require account creation or login. Data you enter into any tool (keyword lists, budgets, bids, etc.) is processed entirely in your browser and is never transmitted to or stored on our servers.

Usage data via Google Analytics: We use Google Analytics to understand how visitors use the site. Google Analytics may collect:

Pages visited and time spent on each page
Referring website or search query that led you to the site
Browser type, device type, and operating system
Approximate geographic location (country and city level, derived from IP address)
Interactions such as clicks and scroll depth

This data is aggregated and anonymized. We cannot identify you individually from this data. Google Analytics data is governed by Google's Privacy Policy.

Cookies

We use cookies set by Google Analytics to distinguish unique visitors and track sessions. These cookies do not contain personal information. They are used solely for analytics purposes.

Common Google Analytics cookies on this site:

_ga — Distinguishes unique users. Expires after 2 years.
_ga_[ID] — Maintains session state. Expires after 2 years.

You can disable cookies through your browser settings or opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

Third-Party Services

This site uses the following third-party services, each governed by their own privacy policies:

Google Analytics — Usage tracking. Google Privacy Policy
Google Fonts — Fonts are loaded from Google's servers, which may log the request. Google Fonts Privacy FAQ
Netlify — Hosting provider. Netlify may collect server-side request logs including IP addresses as part of standard hosting operations. Netlify Privacy Policy

We do not sell, rent, or share any data with third parties for advertising or marketing purposes.

Data Retention

Google Analytics data is retained for 26 months by default, after which it is automatically deleted. We do not maintain any separate database of user information.

Your Rights

Depending on your location, you may have the following rights regarding your data:

GDPR (EU/EEA residents): Right to access, correct, delete, or restrict processing of your personal data. Right to data portability. Right to object to processing.
CCPA (California residents): Right to know what personal information is collected and how it is used. Right to opt out of the sale of personal information (we do not sell personal information). Right to request deletion.

Since we collect no personal information directly and do not maintain user accounts, most of these rights are satisfied by default. For any requests related to Google Analytics data, you can use the Google Analytics opt-out tool.

Children's Privacy

This site is not directed at children under 13 years of age. We do not knowingly collect information from children. If you believe a child has provided personal information through this site, contact us and we will take appropriate steps to remove it.

Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top of this page reflects when the most recent changes were made. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact

Questions about this Privacy Policy or how data is handled can be sent to: blake@ppcoperatortools.com