Stop wasting budget on bad keywords. Analyze search terms, map intent, and plan budgets, all in one place, completely free.
No signup. No credit card. No catch.
Built by a PPC manager, for PPC managers. Practical tools that solve real problems. No fluff, no upsells.
Paste your search terms report and instantly sort every keyword into Keep, Negative, Review, or Competitor buckets. Supports 12+ campaign types.
Open toolClassify keywords by intent: transactional, commercial, informational, local, branded, and competitor. Know exactly where each keyword fits in your funnel.
Open toolPlan your Google Ads and Microsoft Ads spend by day, week, and month. Import keyword data from Google Keyword Planner and forecast across campaigns.
Open toolCalculate return on ad spend, target CPA, and break-even ROAS for any Google Ads campaign. Model revenue targets and margin scenarios in seconds.
Open toolPaste a keyword list and instantly generate broad, phrase, and exact match variants. Copy formatted lists straight into Google Ads or Microsoft Ads Editor.
Open toolTrack whether your campaigns are pacing ahead or behind budget targets. Forecast month-end spend and flag overpace risk before it becomes an overspend.
Open toolModel how CTR rating, ad relevance, and landing page experience affect your Ad Rank, estimated CPC, and auction position against real competitors.
Open toolWrite all 15 headlines and 4 descriptions for a Responsive Search Ad, pin assets to positions, and preview three Google-generated ad combinations live.
Open toolModel four bid change scenarios (conservative, moderate, aggressive, and custom). Forecast the impact on impressions, clicks, CPC, and conversions.
Open toolPaste campaign performance data and instantly see which campaigns to scale, cut, or monitor, with a Scale Score, reallocation plan, and plain-English recommendations.
Open toolNo fluff. The mechanics behind the auction, Quality Score, match types, and search terms, written by someone who runs campaigns every day.
How Google decides which ads show, in what position, and at what price. The five factors that actually move it.
Read guide →What Quality Score measures, what it doesn't, and how to improve each of the three components that make it up.
Read guide →Exact, phrase, and broad in 2024. What Google actually does with each one, and when broad match will hurt you.
Read guide →How to work the report weekly, what to negative, and the nuanced call on terms that look relevant but never convert.
Read guide →A structured framework for finding wasted spend, structural problems, and missed optimizations, fast.
Read guide →No bloated dashboards, no required integrations. Just open a tool and get the answer you need.
Open any tool and start using it immediately. No sign-up form, no email confirmation, no onboarding flow. Just the tool.
Everything runs in your browser. Your keyword lists, search terms, and budget data are never sent to any server.
Every tool is purpose-built for PPC workflows. Import directly from Google Keyword Planner, Google Ads search term reports, and Microsoft Ads.
These tools are free and will stay free. No freemium tricks, no feature limits, no "upgrade to unlock" walls.
From local service leads to ecommerce, legal, real estate, B2B, and more. The tools adapt their logic to your campaign type automatically.
Copy negative keywords straight into Google Ads or Microsoft Ads. Export phrase match and exact match lists with one click.
Google Ads analyst and PPC operator. I built these tools because I kept rebuilding the same spreadsheets. Everything here is what I use to run tighter campaigns: search term cleanup, budget pacing, ad rank modeling, match type formatting.
About BlakeROAS Calculator, Quality Score Analyzer, and Bid Simulator are in development. Be first to know.
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Open the Search Term Cleaner and find out exactly which keywords are burning your budget in under 2 minutes.
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