ROAS Calculator: Google Ads Return on Ad Spend

What Is ROAS in Google Ads?

ROAS (Return on Ad Spend) is one of the most important metrics in paid search. This calculator will let you instantly figure out if a campaign is profitable, what budget you need to hit a target ROAS, and how changes in CPC or conversion rate affect your bottom line without digging through spreadsheets.

What Will This Tool Calculate?

• Enter ad spend and revenue to instantly calculate ROAS
• Work backwards from a target ROAS to find required revenue or max CPC
• Break-even analysis: find the minimum conversion rate needed at your current CPC
• Side-by-side comparison across multiple campaigns or ad groups
• Export results to copy into client reports or proposals