Paste your Google Ads or Microsoft Ads search terms report and instantly classify every keyword into Keep, Negative, Review, or Competitor buckets. Supports 12+ campaign types including ecommerce, local service leads, legal, medical, real estate, and B2B. Free, no account required.
If your ads are showing up for the wrong searches, you're throwing money away. Paste your search terms report and this tool sorts everything into four buckets: Keep (worth paying for), Negative (cut it), Review (needs a second look), and Competitor (brand names that deserve their own strategy). Pick your campaign type first for smarter detection, then copy your negatives straight into your campaign.
If a competitor bids on your name, or yours shows up in their searches, this catches it.
One term per line. Copy straight from Google Ads, Microsoft Ads, a spreadsheet, whatever you've got.
Upload a search terms report from Google Ads or Microsoft Ads. It'll detect the term, cost, conversions, and clicks columns automatically. No formatting needed on your end.
Add these as negatives and you'll stop paying for these searches going forward, assuming they keep matching at a similar rate.
Patterns spotted across your flagged terms. Here's what kinds of searches are burning your budget.
The trigger words pulling in junk traffic, ready to copy into Google Ads or Microsoft Ads. Give them a quick look before you upload. Better safe than blocking something you actually want.
Trigger words pulled from your flagged terms, plus any brand fragments from negatives you moved manually.
Click × on any keyword to remove it before copying.
⚠ Very broad terms have been left out. They'd likely block searches you actually want. Double-check before uploading.
Tap any word to add it as a phrase match negative. Grayed-out words are too broad to use safely.
Shows the spend data checkbox and wasted spend numbers in your results.
Catches searches that include competitor names and routes them to their own bucket for manual review.
Shows a short note under each flagged term explaining why it was flagged. Turn it off if you want a cleaner list.
Conservative only flags the obvious stuff. Aggressive pushes Review terms into Negative: more catches, more risk of false positives.
These are unsupported, may break things, and almost certainly violate at least one best practice. You've been warned. Have fun.
Takes the tool back to the era when "negative keywords" meant something else entirely.
Drops in random insights from time to time. Completely unrelated to your campaigns. You're welcome.
Shows a visitor count. Accuracy is not guaranteed. Or, frankly, present.
Your negative keywords, but make it dramatic.
Makes the trigger badges blink. Not WCAG compliant. Legal knows.
Slaps a 🚧 Under Construction label on every section. A timeless classic.
Negative keywords are search terms you exclude from your Google Ads campaigns to prevent your ads from showing on irrelevant queries. Adding negative keywords reduces wasted spend, improves click-through rate, and raises your Quality Score by ensuring your ads only match relevant searches.
This tool includes pre-built negative keyword logic for 12+ Google Ads campaign types: local service leads, legal leads, medical and cosmetic, real estate (buyer and seller), real estate investor, ecommerce, B2B lead generation, vacation and equipment rental, and brand/competitor campaigns.